Platforms like Facebook and Google are all well and good and a lot of businesses have made a lot of money advertising there.
What happens when the cost increases or these giant companies start changing the rules? You are left high and dry, that's what!
With text marketing YOU are in control. You own the data and the cost rarely changes. It will decrease if anything. Plus you are advertisng to the most responsive audience, your existing customers!
In addition to this because businesses often overlook SMS it is not as saturated as other mediums and we are currently still seeing a huge response rate.
Source - Source: Zoomerang
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